That title belongs to Kettering Town, the Southern League side who beat everyone to the punch by four years.
Thanks to the late Derek Dougan, who had taken over as chief exec in 1976, the team ran out against Bath City in January that year with Kettering Tyres written on their chests.
But the FA shut this venture down pretty quickly.
As a player Dougan was no stranger to controversy - he was once suspended for eight games in 1969 for swearing at a lino.
However, the crafty Northern Irishman simply removed the last four letters so the players' shirts read: 'Kettering T' - the T being short for Town and NOT Tyres, as Dougan pointed out.
The FA were having none of it and eventually threatened them with a fine of £1,000 if the club persisted, which they didn't.
So Dougan, with backing from the likes of Derby and Bolton, eventually applied for clubs to be allowed shirt sponsorship and after much badgering the FA finally relented in 1977.
In Scotland Hibs were paid by Bukta to have their name splashed across the front in 1977 and Liverpool cashed in a couple of years later.
However, until 1983 TV companies refused to show match highlights of teams who had sponsors on their shirts.