Trading under the name Cook & Hurst, chairman Bert Patrick spotted the opportunity to cash in on strips and began offering football clubs uniquely designed kits in order to gain exposure through the increasing popularity of the game, with Match of the Day introduced to our screens in 1964.
Leeds, thanks to manager Don Revie, were the first to come on board and a deal was brokered in 1973 for the team shirt and shorts to feature the Admiral badge.
However, having been instrumental in introducing the all-white kit, Revie explained to Patrick the team colours would be left alone, so players like Eddie Gray (below) sported this kit.
Admiral, though, could do what they liked with the away kit.
Then, under manager Jimmy Armfield, the club’s all white home top was allowed a bit of tinkering and the Admiral sleeve appeared in 1976.
Pretty soon, the iconic nautical logo was seen on England, Man United and Tottenham kits as well as leading European teams’ shirts such as Red Star Belgrade and Frankfurt.
All this from a company which began manufacturing ladies’ underwear in Leicester back in 1914.