So a new one was needed for the 1974 World Cup in West Germany, and of the 53 designs from seven countries submitted, the late Silvio Gazzaniga's work was chosen.
Those over at Subbuteo, meanwhile, were quick to urge fans of the game to add the new trophy to their collection ahead of the 1982 tournament in Spain, as you can see from the advert in a 1981 edition of World Soccer.
'With the World Cup finals coming up again next year, you'll want to be able to join in the excitement,' it says.
As for the trophy itself, well, the new design was held aloft for the first time by West Germany captain Franz Beckenbauer in 1974, while the original Jules Rimet trophy was stolen, in Rio, in 1983 and never seen again.
Unlike in 1966, there was no Pickles the dog to help police retrieve it.